How to Convert Followers into a Community (Practical Tips)

So you or your business have a ton of followers. But you keep hearing about the importance of building “Community”.

Community is where you create a space for your followers to connect and support each other. Building a community can help you sell MORE products or services by developing much deeper relationships with people in your network. And you’ll have more control if the social platform you’re on pulls the plug. You won’t lose all those followers you worked so hard to get in the first place! But having your followers read each other’s reply comments to your posts isn’t a community. Or inviting them to a live space to listen to you talk isn’t a community either.

So how do you go from having followers to building a community? I’m an experienced community builder, and in this video I’ll be giving you some actionable tips to get started:

Tip 1: Find the common threads

Take note of your most popular posts – why are they popular? What is the common thread when you’re answering questions from your audience? Are there questions that keep on repeating over and over again? Those are your common threads.

Take note of these as it will help you structure the foundations of your community.

Tip 2: Ask questions

These are the questions you want to start asking to your audience: “I’m thinking of starting a group so we can connect and support each other whilst we “provide value statement here of whatever you do for your audience”. Would you be interested in joining? Ask them “Where else do you guys hang out?” “Are you part of any communities that I should know about?”

Tip 3: How to choose a suitable community platform?

There are tons of options, and although this may feel overwhelming I’m here to tell you that finding the platform with all the right features isn’t as important as you think. Choose a simple platform and if you know where your followers already hang out and there’s a group function on that platform, use that. It’s the easiest way to gain traction.

It’s also where you will be most active and how you want your community to interact. Is the nature for them to interact on the go via their mobile? Is it mostly to have real time chats? Review back to what the purpose of the community is, and work from there.

If you need to set up chat based community, here’s a quick guide:

  • Web2 chats → Whatsapp
  • Web3 chats (crypto/NFT) → Telegram
  • Youtubers → Discord
  • Tiktokers → Geneva Chat

Circle.so and Podia – these are stand alone platforms that are aimed at creators, you can create channels for different topics, embed YouTube videos, simple interface. Youtuber Ali Abdaal uses circle for his PTYA community.

If you have a coaching business, can look at mighty networks. Buddy boss is great if you have your own WordPress website already

Facebook groups – if your audience is using FB still and active, then this is a free option and decent enough to get started

Discord – if your audience already uses discord, go with discord. I know creators that use Circle and Discord as Circle is great for managing longer in depth conversations whereas discord is good for real time chat.

Bonus tip 4: Have an engagement plan that adds tons of value to the community

I cannot stress how important this tip is! Choosing the right platform is half the battle. The most important part is delivering value to your community. Go above and beyond. Give them free access to you like Gary Vee does in his discord server!

Summary

  • Tip 1: Find the common threads.
  • Tip 2: Ask your followers questions
  • Tip 3: Select a community platform (don’t get overwhelmed)
  • Tip 4: Deliver as much value to your new community as possible

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