My Story

How I fell into the world of community.

About me...

Hi, I’m Carmen. I started out as a community manager before I even realised there was an official term for the role. Developing connections between people is something that came naturally to me even from a young age. I’ve even connected people during my University days who went on to get married! Although connecting two or three people with each other can be incredibly valuable, I began to see the true value of building communities when I started creating groups and developing a framework for others to develop connections.

How It All Began

I founded an ecommerce business in 2013, and at the same time, built up a Facebook group with over 5k members with zero marketing spend. The group wasn’t focused solely on my business, but did consist of many members who were in my target market. That community became a major source of traffic generation for my business, without it feeling like I was hard selling my products (I wasn’t). In fact, over time the members in that group became some of my best salespeople as they had purchased my products and then would tell the rest of the group about how great they were and educate others on how they use the products.

You don’t need a marketing budget to build communities, and they can be incredibly valuable. I built that group with zero marketing budget and had thousands of people joined within weeks, all through the power of member referrals.

Since then I have built communities for global multinational companies with a variety of goals, including to develop new products/services, develop external partnerships in the industry, increase employee retention (internal communities) and education communities to increase the customer base longer term. During this time I have learned a lot about what works and what doesn’t (yes, there were definitely some failures along the way, but along with that came my greatest lessons!).

Whatever your community goal is, whether it is to focus on revenue generation, or to support your revenue generating team, I’m here to work with you to make it happen.

I only offer limited spots because I personally mentor businesses to ensure the program is tailored to their needs… AND I care about the success of each of my clients.

If you are interested, please contact me to learn more.

Contact me

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