Metrics

How to measure success for your community using KPIs that matter

Measuring the success of a community is a challenging task. As an experienced community manager, I have had countless conversations with business owners, senior executives and even other community managers on how to measure a successful community. Here’s some “average” ways to measure the success of a community: % increase in the number of people who […]

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ROI on community

Senior managers and business owners ask this question all the time: How can we calculate or prove the ROI (Return On Investment) on community? In particular, the majority of senior managers and business owners want to know how community helps with the following: How does community help us acquire new customers? How does community help

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