Metrics

Community KPI’s that matter

Measuring the effectiveness of a community is not an easy task. I’ve talked about ROI (Return on Investment), but want to talk about KPI’s. The difference between the two is: KPI’s tell you how you’re tracking,ROI tells you what happened at the “end”. E.g. I can see my community is tracking in a healthy manner …

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ROI on community

Senior managers and business owners ask this question all the time: How can we calculate or prove the ROI (Return On Investment) on community? In particular, the majority of senior managers and business owners want to know how community helps with the following: How does community help us acquire new customers? How does community help …

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