The value in building community
One-way marketing
E.g. Email newsletters, Facebook page, Instagram page, LinkedIn company page, Website content, blogs, advertisements
- Generate new leads and revenue
- Increase brand awareness
- Primarily one-way communication to announce new products, company news and provide content
Build an engaged community
E.g Facebook groups, LinkedIn groups, in-house community platforms such as Salesforce community cloud, forums, community clubs, physical events series
- Retain your customers & increase revenue from your existing customer base
- Scale your marketing with an engaged community - your marketing efforts can be amplified with zero budget
- Scale your customer sales & support efforts
- Generate valuable market research in real time that can help provide feedback on your product/services
- Improve customer satisfaction and employee morale
- Collaborate to solve broader industry challenges