February 2021

SEPHORA Community: a solid B2C community case study

Communities I LOVE: Sephora Community The Sephora community has been built to an incredibly high standard. It covers many of the basic building blocks required to develop an engaged community, including: Clear instructions to onboard new members with low barriers to encourage active participation Many different ways for members to engage with others in the

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ROI on community

Senior managers and business owners ask this question all the time: How can we calculate or prove the ROI (Return On Investment) on community? In particular, the majority of senior managers and business owners want to know how community helps with the following: How does community help us acquire new customers? How does community help

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